Woman's Fragrance promotion            store by MACY 

Fragrance has been a magic tool, creating amazing attraction for women who
Are always in pursuit of beauty. With the motto of “Desire of beauty, temptation of beauty, and desire of beauty”: the shape of fragrance inspires Space-O spreading out, as in a splash. The primary fixture shape in the space is created with the feeling of a fragrance splashing, and the “hole” which is the supporting shape concept describes the moment when a fragrance absorbs a woman’s hidden desire of beauty as well as the moment of completeness of a woman’s beauty with he absorption fragrance.

The color palette of Space-o is white, black, and red. These contrasting colors show the difference desires of beauty of each women.The white color scheme, which is the main color for the fixtures indicates a female’s purity before absorbing a fragrance. While the black color scheme shows the hidden desire of beauty deep inside
A woman. The red color scheme indicates woman’s strong passion
for beauty, and is related to Macy’s branding.