Feel the e groove

The feel the e grove in the SOHO shopping district of New York City sells various electronic instruments- the electric guitar, drum, keyboard, cello, and violin.  The basic concept of this store is a book of musical notes and movement of keyboard. Like a musical note, various electronic instruments create harmony in this space and the curves reflect the flowing movement of music and the phonetic alphabet in notes so that customers can experience movement of electronic music in one spot.  Because the store specializes in electric instruments, electronic 3-D technology is employed in the space to give a strong electronic feeling and movement. The space is divided into a 1st and 2nd floor; the 1st floor is a place for selling more modern instruments like a guitar, drum, etc, while the 2nd floor is a place for more modernized but still classic categories including the violin and cello. The facade of this store is constructed with a curtain wall which welcomes people into the store.